Tour Approved

The Players Collection. An ongoing project where athletes and ambassadors develop their own line of apparel fit for their style of play.

For the first collaboration, Macade partnered with long-time ambassador Alex Norén to create a relaxed line that has confidence woven into every fiber.

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Alex Norén | PGA

From his early days swinging clubs in the cold Nordic air to honing his craft in the pressure cooker of American college golf, Norén's journey is one of raw determination and unyielding passion.

Alex embodies the gritty, relentless spirit of a true competitor. Each tournament is more hard-fought than the last, an attitude that propelled him into the top echelons of the sport around a decade ago.

Alex Norén's story is more than just a golfing career; it's a saga of perseverance, a curiosity of design, a sonnet of self-improvement. His victories are tales of strategy, resilience, and sheer willpower. The sole author of his own epic, whose best is yet to come.

Alex Norén (PGA) training in Gotland, Sweden

The collaboration blends the competitive needs of the performance athlete with the joy of the game that attracted us all in our beginnings. Alex brings out his affinity for plush, relaxed fabrics in the collection, relaying confidence and ease while on the course.

The Bucket Motif

A range bucket is to a golfer what a honing rod is to a chef's knife, a chisel to a marble sculpture, fresh paint to an artist. It's the beginning of a process that refines a craft and carves muscle memory.

Its depiction evokes the joy of finding your place on the range on a Sunday afternoon and visualizing the 100-200 reps to come. It's a symbol of the everlasting school that is golf.

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